Adult guest posts written for readers
An adult guest post is worth something only if the article is. We place original pieces, written by people who know the subject, in publications whose readers care about it, with honest bylines, natural anchors and a clear label on anything paid. We do not sell guest post slots by the dozen.
Bulk guest posts and how we do it
The phrase "guest post" covers two very different things. One is an article with a link in it. The other is a link with an article wrapped around it.
| Question | Bulk guest posts | How we do it |
|---|---|---|
| Who writes it | A content mill, often with no knowledge of the subject | Someone who knows the subject, credited honestly |
| Where it goes | Any site that sells slots, often dozens at once | A publication whose readers care about the topic |
| The content | The same article, lightly reworded, across many sites | An original piece, written for that publication |
| The link | Exact-match keyword anchor, placed by the seller | Brand name, URL or citation, where it helps the reader |
| If money changes hands | Hidden, link passes ranking credit | Labelled on the page and marked rel="sponsored" |
| The aim | A link, at the lowest price | An article people read, and a link that follows naturally |
What Google has said about guest posts
Google's spam policies name large-scale guest posting campaigns with keyword-rich anchor text as a link scheme, along with paid articles whose links pass ranking credit. In 2017, Google also warned that articles are a problem when they are stuffed with keyword links, spread across many sites, written by authors without real knowledge, or duplicated elsewhere.
Since 2024, Google has also enforced a policy on site reputation abuse: publishing third-party pages on a site to take advantage of that site's ranking signals. It clarified in November 2024 that this applies whatever the host's level of involvement. Placing content on a strong site so the content itself ranks is exactly what we avoid.
Articles that get accepted
Editors accept pieces that their readers would want anyway. For adult brands, the strongest angles are the ones only you can write:
- Expert pieces on regulation, payments, privacy or safety in your sector
- Data-led articles built on your own anonymised figures
- Practical guides for the publication's readers, where your brand adds real experience
- Opinion pieces with a clear, attributable author
How these compare with buying a link inside an existing article is covered in guest posts versus niche edits.
Guest articles in every package
Guest articles are part of every package, alongside outreach to find the right publications. Full details are on the pricing page, and every engagement starts with a free gap audit.
- OutreachSave 10%
£1,125/month£1,250
Guest articles on agreed topics
- AuthoritySave 20%
£2,240/month£2,800
Guest articles plus linkable assets
- CampaignSave 25%
£4,125/month£5,500
Guest programme alongside digital PR
Labelling under UK advertising rules
When a brand pays for an article, or for a link inside one, the CAP Code in the UK requires readers to be able to tell straight away that it is a paid marketing communication, for example with an "Ad" or "Advertisement feature" label, and Google expects the link to carry rel="sponsored". Genuine guest posts, written by experts and accepted on merit, need no such label, but any payment changes that. We are open about which is which.
Who writes the articles
Guest posts are written by people who know the subject: clinicians, educators, founders or experienced writers in the field, briefed by us and credited by name or role. Editors accept expertise; they reject generic articles written to carry a link.
Checking a publication before pitching
| Check | Why |
|---|---|
| Real readers and traffic | Links from empty sites do nothing |
| Relevant topics | A wellness brand belongs on wellness sites |
| Editorial standards | Edited content, named authors, corrections |
| No obvious link selling | Sites that sell to anyone carry risk |
Guest posts versus niche edits
A guest post is a new article; a niche edit adds a link to an existing one. Both can be legitimate when the link genuinely helps readers and is labelled if paid. Both become link schemes when bought in bulk to pass ranking value. Our guide to guest posts versus niche edits compares them in detail, and anchor choices are covered in anchor text strategy.
Author bylines and expertise
Articles carry the author's real name or role and relevant credentials, which editors and readers increasingly expect for health topics.
Working with editors
Editors may change headlines, cut paragraphs or remove links. Accept reasonable edits, keep the article useful even if the link goes, and never pressure an editor to change a published piece. Publishers remember good contributors and invite them back.
How many guest posts make sense
A few strong articles a quarter on relevant, well-read sites do more than many thin ones. Volume is the easiest footprint for search engines to spot.
Link placement inside articles
One relevant link in the body, where it genuinely helps the reader, is usually enough. Links crammed into the first paragraph or the author bio with keyword anchors look like what they are. Editors increasingly remove them, and search engines discount them.
After publication
Share the piece, thank the editor and check the link a month later. If it has been removed or changed, ask politely why rather than demanding it back.
Topics that publications accept
Practical sexual health guides, relationship advice from qualified people, research summaries and inclusive lifestyle pieces are the topics UK publications most often take from adult and wellness brands. Product roundups and promotional pieces rarely make it past an editor unless clearly labelled as advertising.
What guest posts cost
Our fee covers research, writing and outreach. We do not pay publishers for editorial links; any paid placement is labelled and marked sponsored.
Related services and guides
Guest posts sit alongside outreach, link building and digital PR. Finding the right publications is covered in publisher outreach, and checking them in the backlink quality checklist.
Refreshing old articles
Articles that still bring readers can be updated with the publisher's permission: new facts, a corrected statistic, a better example. Editors often welcome updates that keep their pages accurate, and the link keeps its value.
Quality over count
Ten strong placements a year can do more for an adult brand than a hundred weak ones. We aim for fewer, better articles on sites that real readers trust, and we say so when a target is not worth it.
Guest post questions
Send any articles you have already placed with your audit request.
Q. Are guest posts still allowed by Google?
A. Yes, when they inform readers. Google's spam policies target large-scale guest posting with keyword-rich anchor text, and paid guest posts whose links pass ranking credit. A useful article with a natural or sponsored link is fine.
Q. Who writes the article?
A. Ideally someone at your business who knows the subject, with our editor shaping it for the publication. We can write from your notes, but the byline must be honest about who the author is.
Q. What anchor text do you use?
A. Mostly your brand name, a plain URL or the title of the thing being cited. Exact-match keyword anchors in guest posts are one of the patterns Google names as a link scheme.
Q. Can we publish the same article on several sites?
A. No. Each publication gets an original piece. Spreading the same or similar content across many sites is one of the signs Google has warned about.
Notice to adult brands
See the links your competitors have and you do not.
The backlink gap audit is free and confidential. Send your site and two or three competitors, and we reply with the gap and what we would do first.
Request a gap audit