Research

Adult link building research

This research explains how links are judged, planned and earned for adult websites, in plain English and with the sources shown. It is the same method we use for clients, published so you can check our reasoning or run it yourself.

All research

Illustration of a quality checklist with accepted and declined sites
Quality

Adult backlink quality checklist: how to judge a site before it links to you

An adult backlink quality checklist in five checks: a real audience, editorial control, topic fit, honest labelling and no network ties. What to look for, and the signs that a site only sells links.

7 min read
Illustration comparing original articles and links added to existing articles
Methods

Guest posts vs niche edits: which is safer for adult sites?

Guest posts versus niche edits: one adds a new article, the other adds a link to an old one. How each works, the point where each becomes a link scheme, and when an edit is perfectly fair.

6 min read
Illustration of competitor links compared with your own
Research

Adult backlink gap analysis: which competitor links are worth chasing

An adult backlink gap analysis compares who links to your competitors with who links to you. How to pick competitors, filter out the links you should never copy, and turn the rest into a plan.

7 min read
Illustration of anchor text types from safe to risky
Methods

Adult anchor text strategy: what to ask for, and what to leave alone

Adult anchor text strategy comes down to one question: who chose the words? Branded and URL anchors, descriptive anchors on your own site, and why exact-match anchors on paid links are the clearest sign of a scheme.

6 min read
Illustration of publisher types adult brands can approach
Outreach

Adult publisher outreach: finding the publishers who will say yes

Adult publisher outreach starts with a short list: the publications that will actually work with an adult brand. Seven kinds of publisher, how to find them, how to check their policies, and the lists to avoid.

7 min read
Illustration of digital PR idea types, from data studies to stunts
Digital PR

Adult digital PR ideas that journalists can actually use

Adult digital PR ideas that work are almost never about the product. Data only you hold, a clear view on new rules such as UK age checks, and safety stories, plus the ideas that tend to backfire.

7 min read

Editorial standards

Search engine rules are quoted from Google's own documentation. UK law is described from the regulator's guidance, with a note to take legal advice. Survey and market figures are credited to whoever published them, including when that is a seller describing its own market. Where something is our opinion, we say so.

Rather we did the work?

The research shows the method; the services apply it to your site. Each starts with a free authority gap audit. Prices are on the pricing page.

Notice to adult brands

See the links your competitors have and you do not.

The backlink gap audit is free and confidential. Send your site and two or three competitors, and we reply with the gap and what we would do first.

Request a gap audit